Title: Her Man Can Do It
Company: Hermann Services
Description: This radio uses humor and a play on words to promoter Herrmann Service. It features a woman, Audrey, and a narrator who continuously says “her man” can fix problems around the house instead of Herrmann. When she tries to correct the narrator and state her man can’t fix these things, he continues to point out problems “her man” can fix.
Objective: The objective was to inform the public that Herrmann Services can fix an assortment of problems around a household. This type of marketing is hard to measure based on an ad but it is effective.
Target Market: The market was home owners, married couples and/or adults in general.
Action: They provide a number to call if people ever need their services. The viewer benefits by solving any issue around the house.
Value Proposition: Herrmann Services is quick and easy to call for home repair.
Title: Take on Car Hassles
Description: This ad is promoting the Nissan Leaf. This radio ad is only 13 seconds, but I like it because it’s clear and concise. It gets straight to the point by asking: “Are you tired of paying high gas prices?” then states “Drive a Nissan Leaf” since it’s electric and doesn’t need gas. It doesn’t use humor or anything special, but it gets straight to the point.
Objective: The objective was to state a problem and offer the solution of driving a Nissan Leaf.
Target Market: Any adult who can drive
Action: “Tap a banner” to get more car information
Value Proposition:People who drive a Nissan Leaf don’t have to worry about going to the gas station and paying high gas prices.
Description: This ad is promoting Zippo watches and fragrances. It features a narrator, watch ticks and fragrance spritz. The watch tiks started the commercial and the deep voiced narrator stated “More than lighters, we do watches too. Get one”. Then, you hear the sound of perfume and the narrator states “More than lighters, we also do fragrances. Get one”. What seems like a very elementary concept may attract customers because of its clarity.
Objective: This purpose was to inform customers about two new product lines they’re offering, watches and fragrances. This is definitely attainable.
Target Market: Adults – based off the narrator’s deep and mature voice.
Action: The urge you to “Get one, at zippo.com”.
Value Proposition: This ad was more to inform people of the new products, but a potential value proposition could be that owning a Zippo watch or fragrance is “bad ass”.
Title: Pizza Hut – World Cup
Company: Pizza Hut
Description: This chaotic, World Cup soccer themed Pizza Hut commercial serves to correlate the two. It uses symbolic benefits positioning to describe Pizza Hut as the official pizza service of the World Cup. It features a loud, comedic sports commentator and soccer team stating and chanting the limited offer.
Objective: The objective is to sell more pizzas which is measurable. The offer is time sensitive.
Target Market: Young Adults who watch soccer
Action: The ad wants the viewer to buy 2 medium-sized supreme pizzas to get the limited-time Soccer offer. Gives the listener a number to call to order.
Value Proposition: The customer will get a soccer ball and 4 cans of pepsi for free if they order 2 medium pizzas during this time.
Title: Get Some Nuts
Description: This ad features Mr T to promote the Snicker-referenced phrase “Get Some Nuts”. It is jokingly motivated by masculinity and features Mr. T urging a guy to be tough and “get some nuts”. It uses humor as a play on words to promote the chocolate bar with peanuts in it.
Objective: The main objective is to get people to buy more of their main existing product, Snickers chocolate bars.
Target Market: Tough people, specifically men
Action: Mr. T gives specific instructions urging listers to “Buy Snickers. Remove Wrapper. Bite Chocolate and get some nuts.”. Gives a website at the end for more promotion.
Value Proposition: Tough people eat snickers.